Brazilian Blowout · Keratin smoothing · Union Square
Brazilian Blowout in San Francisco.
Expert keratin smoothing, made for your hair.
Most people call it a Brazilian Blowout. At our Union Square salon, it's our signature Keratin Treatment: exceptional professional smoothing formulas, matched to your hair and applied by specialists who do this every day. The result is frizz-free, mirror-glossy hair that's far faster to style for about three months.
The name
What is a Brazilian Blowout?
"Brazilian Blowout" started as the name of one professional smoothing brand. It caught on so widely that it now means almost any keratin smoothing treatment, the same way people say "Kleenex" for tissues. Keratin treatment, keratin straightening and BKT all describe the same kind of service.
Our Keratin Treatment takes that idea further. Instead of one formula for everyone, we work with exceptional professional smoothing products and choose the right one for your hair's texture, condition and color history. Then a specialist applies it section by section, with the iron heat set for your hair, so you get the smoothest, shiniest result your hair can have.
The result
What a Brazilian Blowout does for your hair.
- Eliminates frizz, even in San Francisco fog
- Adds a tremendous amount of shine
- Cuts blow-dry time to about a third
- Relaxes 50–90% of curl, depending on texture
- Keeps body and movement, so hair doesn't go flat
- Washes out evenly, with no regrowth line
Brazilian Blowout vs. keratin treatment vs. Japanese straightening
Which smoothing treatment is right for you?
Brazilian Blowout
The name most people use for keratin smoothing: smoother, shinier, frizz-free hair that lasts 10–12 weeks.
Our Keratin Treatment
Our signature smoothing service: exceptional professional formulas, tailored to your hair by a specialist. Smooth, glossy, frizz-free hair with incredible, long-lasting results.
Brazilian Blowout FAQ
Brazilian Blowout questions, answered.
Is a Brazilian Blowout the same as a keratin treatment?
In everyday use, yes. Brazilian Blowout is a brand of professional smoothing treatment, but the name is now used for almost any keratin smoothing treatment. When people ask for a Brazilian Blowout, they want smoother, shinier, frizz-free hair that lasts for months. Our Keratin Treatment delivers that with exceptional professional formulas chosen for your specific hair, rather than one product for every client.
How long does a Brazilian Blowout last?
A keratin smoothing treatment typically lasts 10–12 weeks, washing out gradually and evenly, so there is no regrowth line. Results build with each treatment, so you can go longer between appointments over time.
How long does the appointment take?
Usually about 1.5–3 hours, depending on your hair's length and density.
Can I wash my hair after a Brazilian Blowout?
We recommend waiting two days before your first wash. After that, a sulfate-free shampoo is essential to make your results last.
Will a Brazilian Blowout make my hair flat?
No. It smooths frizz and adds shine while keeping body and movement. You can still curl your hair or add volume with a round brush.
Does it work on colored or highlighted hair?
Yes. Keratin smoothing works well on colored, highlighted and lightened hair, and it enhances color and shine.
How much does a Brazilian Blowout cost?
Our Keratin Treatment starts at $360. Your specialist will confirm the price for your hair's length and density.
How do I book a Brazilian Blowout?
Book online and choose Keratin Treatment. It's our signature smoothing service, and your specialist will match the formula to your hair at your appointment.
More keratin treatment questions →
Brazilian Blowout aftercare guide →
Brazilian Blowout before a vacation or wedding →
Union Square, San Francisco
Book our signature keratin smoothing.
55 Grant Ave., Levels 4–6, San Francisco. Looking for a Brazilian Blowout? Book online and choose Keratin Treatment, or call 415-601-5094.